It's been a while!

My first post in 2 years! A lot has happened to me and I gotta keep you guys updated.

I switched jobs a couple of times from Resolution Media (working on eComm business) then off to Sears Canada (it was adventure). That's just my day job but I'm still working with some companies to get them to the next level.

I've been working with Worldwide Hose to get them up and running. Worldwide Hoses is a Toronto based provider of hydraulic hoses, pressure washer hoses, hose fittings, and hose equipment. Since I was in retail for 2.5 years on the digital marketing side, I jumped at the chance when they asked me to do some freelancing with them.

I gotta go now! be back with a post this upcoming week.

Long time no see

Thank you for reading my blog and sorry for the lack of updates.

I've been quite busy with life as you are as well. Just a couple updates with my life.
1) I've left Field iD and am currently look for a full time job (if you know any interesting startups that are hiring - please let them know there's a digital marketer with 5 years of experience looking for work)
2) I've started a fun project with a web developer friend of mine - it's called Neeks (now WebbyKit) and it's a one page website creator that helps you make beautiful, seo optimized, mobile-friendly websites. It's currently still being developed (closed beta to start around mid to end of April). It's free but there's a premium version planned for the future.
3) Mobile Apps! My web developer friend (same one in Neeks) and I are open to developing mobile apps and websites for clients. We're building an app at the moment and I'll put that up soon as part of our portfolio.
4) Digital mar…

Returning from the Abyss!

Hi Fellow Digital Marketers,

I've been M.I.A. for a while and I apologize for that. I've been recently changing jobs to Field ID and I've been busy with the transition. Sorry everyone! Today I started a SaaS meetup group with Adrien Niblock to get SaaS (Software as a service) professionals together. I'll keep everyone updated but that's all for now!

Please check out my friend's new one page website builder, webbykit.

New Penguin 2.1 Algothrim Update is live! Friend's new agency website is live as well!

The new Penguin 2.1 Algothrim update happened on October 4th  and it affected 1% of all queries (confirmed by Matt Cutts). Penguin 2.1 is just an improved version of the Google Penguin update - the penguin update fights against black hat SEO tactics and spammy link building. This is the 5th update of the series of  updates with more to be confirmed. See the dates below for the updates.

Here are all the confirmed releases of Penguin to date: Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)Penguin 2 on May 26, 2012 (impacting less than 0.1%)Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)Penguin 5 (AKA Penguin 2.1) on Oct. 4, 2013 (impacting around 1% of queries)Source:
My friend's agency website just went live today. Feel free to check it out at
That's all the SEO updates I have for you today.
Peace! J

It's Friday and we are graced with a new Google "Hummingbird" Algorithm Update!

It's Friday, Friday, Friday! that's the good news. Now comes the bad, we've been told today that Google has updated their search engine Algorithm since last month. This Google update is being called "Hummingbird".

Search Engine Land has a great article about the update -

Don't worry my fellow SEOs, the "Hummingbird" doesn't effect our efforts much as we have been doing (unless you are black hat!). The update does more good than bad for SEOs. Google updated their Algorithm better indexing of websites to accommodate for "conversational search". Conversational search as describe by fellow SEOs is the human speak to search engines. For example, I would type in Google search "find me a great Italian restaurant near me" instead "restaurants in Toronto". This open the door to a large number of new search queries and rankings never seen before.

Another effect of this upd…

Stress Less and Chill Out

I gotta get this phrase entrenched into my brain because I've been running around in circles lately and not making much time for the most important people to me. I've realized I have a lot of reading to do and a couple of documentaries to catch up on and I'm going to that over this weekend (awesome sauce!).

It's Friday again so I gotta find some events to do on the weekend but I have one planned already. I'm going to the Ai Wei Wei exhibit on Saturday with Cady :) It's going to be fun. I've read many reviews about it and really excites me to even think about going (not much of an art fan in the first place).

Fall has officially started and it's awesome even though I am starting to get a bit chilly. I can't wait until it snows because I love going sledding.

Back to work for me.


TGIF Awesomeness!

Hey Everyone! It's Friday again (cue party music). The day is going by quick and it's been awesome so far. I'm currently catching up on all the SEO and SEM news on Feedly (awesome reader) and doing work. New things coming down the pipeline for Google; I can't wait to test them all! *excited*

The new Robocop movie looks kinda cool but I really do not like the fact that Robocop is a burnt guy with a robotic armor instead of a guy that has been rebuilt with only 3 human parts - heart, brain, and face like in the original 1987 Robocop. See below both Robocop trailers and compare. (note: the 1987 Robocop trailer looks more like a mash up of the best of scenes in the movie rather than an actual trailer).

2014 Robocop

1987 Robocop

Enjoy! Back to work I go.